The Coach's Fatal Mistake? Challenging The Executives and the Infallible Leadership Tier

Transpired he was able to withstand a loss to Grimsby. He weathered a decisive continental showpiece against a particularly poor Tottenham teams in living memory. He could survive losing at home to domestic rivals, finishing 15th, his rigid approach, undermining some of the club’s best homegrown talent, a poor winning percentage, calling the squad the poorest the club has ever seen. But there was a single opponent with whom Ruben Amorim would not be allowed to dance. You come at Jason Wilcox, you had better succeed.

Regrettably, similar to numerous Premiership right-back in Blackburn’s title-winning campaign, Amorim took on Jason Wilcox and seems to have missed. Even the most casual observer will notice the irony here: a manager who frequently berated his squad for losing one-on-one duels crumbling in the face of the intense pressure and animal charisma of a the Premier League’s most feared sporting directors.

In truth, this entire painful saga appears to portray Jason Wilcox in a different perspective. Perhaps it might have been tempting, based on his nine months in a similar role at Southampton, to view him as merely a drudge in the United exoskeleton: a man who owed his position largely to his close relationship with his former boss Omar Berrada rather than any verifiable talent. How mistaken everyone was. In brilliantly outmanoeuvring the club's celebrated manager, just as he bested the unfortunate a previous executive earlier, he has proved himself to be among the sport’s true generals: a tactical intellect of which the club's mid-table rivals are now rightly wary.

The Tactical Clash Regarding System and Philosophy

For example, it was Jason Wilcox , after having been part of the hierarchy that appointed the 3-4-3 fundamentalist Amorim originally, played a key role in attempting to convince Amorim to ditch his beloved formation. Unsurprisingly, these pleas met a certain resistance. However, these judgements hold greater authority when delivered from the mouth of a man the impeccable football pedigree of Jason Wilcox, holder of three England caps and a role in a championship team decades past.

Perhaps in time Jason Wilcox may be persuaded to outline his reasoning to the rest of us. Maybe one day he might be asked regarding why the coach is departing with a full payout, without any penalty clause activated. But Jason Wilcox seldom speaks in public, and with very good reason. The real thinkers of this sport – men like Jason Wilcox – function on a plane exceeding our prosaic understanding. Were he to speak, probably all we would hear is a series of ultrasonic blips and four-dimensional whirring. Desiring an explanation is not quite the same as being prepared to receive.

The INEOS chief reportedly suggested playing Bryan Mbeumo in a defensive role.
The club's co-owner reportedly suggested playing Bryan Mbeumo in an unfamiliar defensive position. Image: Simon Stacpoole/Offside/Getty Images

An Supreme Authority Behind Command

But of course, in training our focus on the sporting director we overlook the true genius behind the club's current leadership. The director is, after all, merely executing the directives of his ultimate superior Sir Jim Ratcliffe, who privately has emphasized his preference for a four-man defense. According to reports, Ratcliffe has also proposed playing Bryan Mbeumo as a right wing-back. Ratcliffe is keen for the club to adopt data science and metrics. According to ESPN, during a leadership summit early in his minority ownership, he declared that United’s style to football “shall be determined by this group”.

After all, Ratcliffe is an expert in this technical football matters, leveraging his background in petrochemicals and yachting. Above all he remains immensely wealthy, and it is known, the wealthy are superior: more perceptive, sagacious, more tactically astute, fundamentally better. Who else would you trust to oversee an enlightened programme of austerity, the building of a new stadium that looks similar to an abstract design, the signing of Benjamin Sesko?

A Modern Football Hierarchy: Directors Over Coaches

This represents a shift we are increasingly seeing at the elite levels of the game. For decades, teams mistakenly entrusted major sporting choices to subordinate staff such as coaches, scouts – even footballers. Maybe previously possible for an up-and-coming, visionary coach with a philosophy and energy to join an organization and see their vision through to completion. But how many companies have these guys set up? What number of mass redundancies have they managed? Far preferable to invest the real power where it rightly belongs: the executive class, the casually dressed executives, the guys with the jaw-dropping LinkedIn profiles. Better by far to determine the tactics by the directors and appoint a coach who can tailor their methods to suit. If coaches were formerly chefs, they are now more like delivery personnel: not responsible for the product, but still ultimately answerable if it arrives cold or leaks out of the box.

In the meantime, a coach's role is increasingly not about defining the vision and more about selling it: the receptionist on the front desk, the visible figurehead of an organisation they can do little to influence. Enzo Maresca takes a squad of very young players into the Champions League and secures two medium-sized trophies, and effectively gets sacked for speaking out. A manager at Celtic finds his reputation ruined while those individuals who hired him live to blunder indefinitely.

The Modern Corporate Game: Accountability Only for the Few

And possibly on some microcosmic level this represents neoliberalism at work: the elevation of a privileged overclass who can never be wrong, whose decisions remain sacrosanct, whose errors can invariably be resolved by sacking without explanation. Appoint the system coach and then fire him for playing too much 3-4-3. Bring in the process guy and later bin them for requiring too long. And most importantly show gratitude; for the incremental increases in ticket costs, for the latest summer signings, for the reality that the grownups – however well qualified – are in charge.

Robert Baker
Robert Baker

A digital strategist and productivity coach with over a decade of experience in tech consulting and workflow optimization.