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This Tug-of-War For the Cable News Network Reveals How Broken American Media Now Is.

On Thursday evening, amid swirling speculation regarding the Brown University gunman, CNN’s Kaitlan Collins used social media, highlighting the uncertainty and directing people to her channel's 9pm newscast.

While it is by no means a flawless news source, her message seemed accurate for numerous observers. It stands as one of the organizations where there exists grounded and largely reliable reporting – notably during breaking news situations such as the one developing in the vicinity of a New Hampshire storage facility.

A Precarious Situation Amid a High-Stakes Battle

However the news network, now four and a half decades old, finds itself in a uncertain position as two huge media conglomerates compete for ownership of its parent company, Warner Bros Discovery.

Regardless of who wins, the future of CNN has turned into a high-stakes game of business acquisition, not as a question of what benefits the news-consuming public.

“This represents another instance of the fundamental flaws with roots in decades of policy decisions,” said Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the University of Pennsylvania.

The debate about which company will control Warner Bros Discovery – will it be Netflix or Paramount Skydance? – fails to grasp a more important point.

“The narrative is crafted as a corporate drama with influential figures as the central actors, but there is hardly any discussion of the public interest,” Pickard added.

A Further Element: Donald Trump

The CNN scenario is made more complex by Donald Trump’s opinions about a network he has frequently denounced as perhaps his main “fake news” foe.

Remember the shouts of “CNN sucks!” at his rallies, his administration's retaliatory withdrawal of reporter Jim Acosta’s press credentials, or his clashes with Collins in official meetings.

Trump now claims that CNN needs new ownership. Many see this as a desire for ownership that will insulate him from negative coverage and examination. That is one reason why he seems to support Paramount Skydance, which has made a aggressive takeover attempt.

He has grounds to prefer that bidder more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently installed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the lead editor of that venerable news network.

A Future of More Turmoil

It is important to note, if Netflix wins, CNN and other cable outlets would first be carved out into a separate entity. That would be a welcome development to many at the network, but it’s far from a safe harbor. That arrangement could pave the way for CNN for yet another acquisition. It never ends.

According to Timothy Wu, a lot of this is a violation of antitrust statutes, anyway. The well-known analyst of big tech’s dominance stated that competition laws should prohibit both deals.

“Each proposed deal would be bad for the country, and both should be opposed by regulators,” Wu stated.

The Core Challenge and a Way Ahead

Regardless of the resolution regarding CNN, the bigger problem remains.

“The present media landscape is a profoundly anti-democratic system, but we must resist a sense of powerlessness,” Pickard said. Government actions – from the 1930s and 1940s – helped to foster this overly commercial monster, and revised policy decisions can tackle it.

Is this likely in an era where the Federal Communications Commission chair will not confirm that the agency is independent? Change is highly improbable now, but that should not imply it will be impossible forever.

Measures that bolster independent news organizations, aid local journalism, subsidize public media, and outlaw the concentration of media power in very few hands are within reach – they are essential for a healthy democracy.

Regarding media ownership, size does not equal quality. And news organizations such as CNN must not be pieces in the latest merger game.

By

Robert Baker

A digital strategist and productivity coach with over a decade of experience in tech consulting and workflow optimization.

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