TikTok is introducing a updated setting that permits them to reduce the amount of AI-created media appearing in their timelines. This move comes as the service announced that it currently hosts over 1 bn content made with AI.
Trial and Implementation
This change is being tested over the following weeks before a widespread rollout. This shift coincides with a increase in AI-generated material, fueled by emerging AI video creators.
AI Proliferation Online
It has been noted that approximately 10% of the most rapidly expanding channels on a competing service exclusively feature AI-generated videos. A large amount of this content is considered “AI slop”, a label for poor-quality, bulk-generated content that is frequently nonsensical or dreamlike.
Based on user feedback that numerous viewers appreciate content created using AI tools, from AI artwork to informative clips, and we want to provide users the option to see more or less of that, based on their own preferences,” stated a platform representative.
Volume and Proportions
The platform shared that there are currently over a billion videos on its service identified as AI-generated. In total, more than 100 mn videos are submitted to the app every day, making AI content a limited portion of its overall inventory.
Customizing Your Feed
Users will be able to decrease or raise the amount of artificial media they view by accessing the content preference option in the app and picking the AI content topic. Further subjects that are already be adjusted under the setting encompass current affairs, clothing, beauty, and dance.
Content Labeling and Policies
Its policies oblige content makers to identify convincing artificially created content, and it forbids harmful AI impersonations of well-known individuals or emergencies. Any believable AI video that is without a tag can be deleted under its terms of service.
In addition, the platform will from now on attach an AI-generated watermark to content made using its own AI tools, or flagged by an cross-platform project for spotting content made by AI. This measure is aimed to stop users from trying to circumvent the labeling process.
Educational Initiatives
The company is additionally establishing a two million dollar educational fund for specialists and organizations to create learning resources about using AI responsibly. This project will benefit charitable organizations focused on educating coding and technology.
Platform Protection
The platform has supported its content review process, during controversy over proposals to cut jobs for a large number of review team members in the UK. TikTok is expected to cut hundreds of positions in its user protection team in its British office, with labor groups and online safety experts expressing worry that people are being substituted by automated systems.
A trust and safety lead explained that human moderation would still have a role, but automated tools can protect employees by eliminating the most graphic content ahead of it is viewed by staff. The company stated a 76% decrease in explicit and harmful content seen by safety staff over the past year due to the use of its automated systems.
“We think that it’s essential to combine staff and AI to keep the platform safe,” the official commented. “We’ll have humans as part of that process, but we further consider it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is where a significant AI assistance is making a difference work at speed.”
